About us

Fragrances that tell a story

A Dutch perfume house with Oriental roots, founded in 2019 in Rotterdam.

Our story

Identity, craftsmanship and refined taste

We are a Dutch perfume company founded in 2019 in Rotterdam, a city defined by diversity, creativity, and a global outlook. Our brand was established with a clear vision: to create fragrances that express identity, craftsmanship, and refined taste.

Behind the brand stands a Damascus-born founder whose journey in perfumery began in 2009. From an early age, he developed a deep passion for the art of fragrance creation, dedicating years to mastering the delicate balance of notes and compositions. For him, perfume is not merely a product, but an experience shaped by emotion, memory, and character.

Parfumolie van Alsrouji in warm licht
2009The start of our founder's journey in perfumery
2019Alsrouji founded in Rotterdam
East & WestOriental richness, European precision

Our fragrances

Harmony, depth and distinction

Inspired by the richness of Oriental perfumery and guided by European precision, our fragrances are carefully crafted to achieve harmony, depth, and distinction. Each creation is designed to be unique, reflecting individuality while appealing to a wide range of tastes—from timeless classics to bold, contemporary expressions.

Today, our company has grown into a well-established Dutch brand, offering a diverse portfolio of fragrances that cater to different personalities and preferences. We are committed to uncompromising quality at every stage, from ingredient selection to the final sensory experience.

Parfumfles van Alsrouji

We believe that a fragrance is a personal signature—a silent statement that leaves a lasting impression. Driven by passion and expertise, we continue to shape scents that tell stories and accompany their wearers with confidence and elegance.

Find your signature

Discover the collection or search for a fragrance similar to a perfume you already love.